Disney+
Disney+
Regional Growth Leadership
Growth strategy and paid media across 15+ LatAm markets.
Work & experience
A selection of the brands and projects where I led growth strategy and paid media.
Featured work
PedidosYa
PedidosYa
Performance Marketing
Acquisition and campaign optimization at regional scale.
Star+
Star+
Go-to-Market Strategy
Full-funnel strategy for the launch of Star+ across LatAm.
Career
December 2023 – Present · Buenos Aires, Argentina Current
Regional Supervisor, Brand & Content Digital Paid Media — The Walt Disney Company
- Lead regional digital campaigns for Disney+ across LatAm, partnering with local and global stakeholders to support subscriber growth and engagement.
- Collaborate with Brand, Content, Analytics, Creative, Product Marketing, and agency partners to develop market-specific strategies aligned with regional business objectives.
- Contribute to retention-focused initiatives by designing engagement strategies that increase viewing behavior across the subscriber base.
- Translate audience insights and performance data into actionable recommendations that inform campaign strategy, content prioritization, and investment decisions.
- Lead cross-functional coordination across multiple markets, ensuring consistency of execution while balancing local market dynamics.
- Played a key role in the Disney+ and Star+ platform unification across LatAm, coordinating messaging, rollout strategy, and stakeholder alignment.
Key achievement: Led the regional digital strategy supporting one of Disney+'s largest subscriber communication initiatives in LatAm during the Disney+ and Star+ integration.
April 2023 – November 2023 · United States
Growth Marketing Engineer — Mechanism Ventures
- Led growth and monetization initiatives across multiple venture-backed startups, working directly with founders and leadership teams.
- Developed full-funnel growth strategies spanning acquisition, conversion optimization, retention, lifecycle marketing, and revenue generation.
- Designed and executed experimentation frameworks to validate growth hypotheses and improve customer acquisition efficiency and user engagement.
- Partnered with product teams to optimize customer journeys, conversion funnels, and long-term customer value.
April 2022 – March 2023 · United States
Performance Marketing Specialist — Mechanism Ventures (Bold.org)
- Led growth strategy for Bold.org, focusing on user acquisition, engagement, retention, and profitability.
- Managed cross-functional initiatives involving paid media, SEO, lifecycle marketing, and conversion optimization.
Key achievement: Achieved a 300% increase in conversion volume within one quarter while maintaining acquisition efficiency targets.
July 2021 – April 2022 · Buenos Aires, Argentina
Senior Regional Online Marketing Specialist — PedidosYa (Delivery Hero)
- Led regional growth initiatives across 15 LatAm markets, managing more than $1.1M USD in monthly marketing investment.
- Developed strategies focused on customer acquisition, retention, engagement, and LTV optimization.
- Partnered with CRM, Brand, Performance Marketing, Analytics, and local market teams to drive growth and improve business performance.
- Conducted market analysis and performance reviews to identify opportunities for increased efficiency and customer value creation.
Key achievement: Oversaw multi-market growth initiatives across one of LatAm's largest consumer technology platforms, managing performance strategy across SEM, Paid Social, Programmatic, App Growth, SEO, and ASO channels at regional scale.
March 2021 – July 2021 · Argentina
Paid Media Supervisor — BullMetrix
- Led a team of performance marketing specialists across eCommerce, SaaS, and lead generation clients.
- Managed resource allocation, performance reviews, and strategic planning for multiple client portfolios.
- Mentored team members and drove operational improvements to increase team effectiveness.
August 2020 – March 2021 · Argentina
Paid Media Analyst — BullMetrix
- Managed digital growth initiatives for clients across multiple industries and markets.
- Conducted performance analysis, experimentation, and conversion optimization projects.
- Developed reporting frameworks and business recommendations based on customer and campaign insights.
Other Projects
May 2023 – Present Current
Co-Founder — Let's Eat – The Social Food App
Co-founded a restaurant discovery app for iOS and Android matching users with nearby restaurants based on dietary restrictions and food preferences. Built social features including Eatlists, reviews, and photo sharing; achieved 2,000 sign-ups within two months of launch.
October 2022 – Present Current
Paid Media Consultant — Independiente
Provide strategic paid media consulting to small and mid-sized businesses, developing cross-channel advertising strategies across SEM and paid social aligned with growth and ROI objectives. Optimize campaigns to improve CTR, conversion rates, and ROAS; manage budgets efficiently within client-defined cost targets across the US, Mexico, and Argentina.