Google, Meta, TikTok and programmatic. Account structure, targeting, creative briefs, bid management and weekly optimization.
For agencies
A senior paid media partner for agencies that need to deliver more than they can staff.
Your client asked for more than your team can run. You do not need to turn it down.
I come into your agency as senior capacity in paid media, measurement and CRO on your client accounts. The work ships under your brand, inside your process, and your client never stops being yours.
Common starting points
It is almost always one of these six.
01
You won an account bigger than your team can run this quarter.
02
Your paid media specialist left in the middle of a retainer.
03
The client is asking for platforms your team does not run: programmatic, TikTok, app growth.
04
The client's tracking is broken and nobody on the team wants to touch it.
05
You have a renewal in three weeks and the report does not explain what happened.
06
You want a senior second opinion before telling a client their account cannot be fixed.
What I cover
What I can run on your client's account.
Take one or all of them. The usual path is starting with paid media, then adding measurement once it becomes clear the data does not add up.
GTM, GA4, server-side conversions and attribution models. I leave tracking audited and documented so your team can maintain it.
Test design, sample sizing, results readouts and an experiment roadmap across the client's funnel.
Fast landing pages and lightweight sites, produced with AI assistance. Useful for shipping tests your dev team can't prioritize.
Dashboards and readouts in your template, under your brand. I can write the analysis for you to present, or join the call as part of your team.
How it starts
Three steps, no commitment up front.
None of this requires signing a retainer to find out whether it works.
01
Send me the account
You do not need a polished brief. The platform, the monthly budget and a few bullets from your client call are enough for me to tell you whether I can help.
02
Pilot on one client
We start with one account and a closed scope, usually an audit plus thirty days of management. You see how I work without committing to a retainer or introducing me to your whole book.
03
Steady capacity
If it works, I become fixed capacity: a monthly block of hours or assigned accounts, with a shared Slack channel and a seat in your team rituals.
Fit
When this works and when it does not.
I would rather say it here than on the third call. If your case is in the right column, I just saved you an email.
Good fit
- Agencies with real clients and media budget already approved.
- Accounts that need senior judgment, not cheap extra hands.
- Defined, bounded scope: an audit, a launch, a quarter.
- White-label work, under your brand and inside your process.
- Platforms or disciplines your team does not cover today.
- An ongoing relationship, if the pilot goes well.
Not a fit
- Hourly staffing at the lowest rate you can find.
- Accounts with no access to the platforms or the conversion data.
- Putting out a fire on a Friday night with no prior context.
- Projects where the media budget is not approved yet.
- Clients who already decided the strategy and just want someone to push buttons.
- Arrangements where it is unclear who owns the accounts and the data.
The rules
What makes this safe for you.
Subcontracting a freelancer carries two reasonable fears: losing the client, and the work making you look bad. These four rules go into the contract.
White-label by default
The work ships under your brand, in your templates, inside your process. If you'd rather my name never appear anywhere, it doesn't.
Your client stays yours
I don't contact your clients outside what we agree, and I don't take direct work from them — during the engagement or after. It goes in writing.
Priced on scope, not billable theater
Project rate or a monthly block of hours, agreed up front. You know the cost before you quote your client, so your margin is protected.
One senior point of contact
No juniors behind the curtain, no re-outsourced accounts. The person who audits the account is the one who runs it and writes the report.
Start with one account.
You do not need a polished brief. Send the rough client request, the notes from the sales call, or a few bullets. We leave with a scope and a price, or with confirmation that you do not need one.