About
Growth strategy leader focused on subscriber growth, engagement, and long-term customer value across LatAm.
I have a proven track record leading regional initiatives in subscription-based and consumer technology businesses, combining analytical rigor, experimentation, and cross-functional stakeholder management to deliver measurable business impact. My experience spans The Walt Disney Company, Delivery Hero (PedidosYa), and venture-backed startups, with expertise in growth strategy, retention, lifecycle optimization, performance marketing, customer behavior analysis, and planning.
Education
Bachelor of Science in Industrial Engineering
Universidad Tecnológica Nacional (UTN) — GPA: 8.3/10 · Final Thesis: 10/10
Analytics & Experimentation
KPI Development · Multi-Touch Attribution · Geo / Multi-Cell Tests · Customer Insights · LTV & CAC Analysis · Forecasting · Performance Measurement · Data Visualization
Tools
SQL · Tableau · Looker · Google Analytics · Firebase · Braze · Klaviyo · Google Tag Manager · Adjust · FullStory · Hotjar