Growth & Paid Media · Buenos Aires
I help agencies deliver paid media, measurement and CRO on their client accounts, under their brand. And I work directly with brands that need senior judgment without hiring a head of growth.
Markets at PedidosYa
USD/month managed
Conversions in one quarter
Years in paid media
Two ways to work together
They are two different ways to hire me, on different terms. Most people know which one applies to them by the end of the first paragraph.
Your client asked for more than your team can run. You do not need to turn it down: I come in as the specialist who runs that account, under your brand and inside your process.
You are already spending on media and it is not returning what it should. I work directly with your in-house team: an audit, an implementation sprint, or ongoing capacity, depending on how much you need me to execute.
Work
Regional Disney+ digital strategy across the five core LatAm markets: subscriber acquisition, engagement, and the Star+ platform unification.
Core LatAm markets
Regional growth across 15 markets for one of LatAm's largest consumer platforms: SEM, paid social, programmatic, app growth and ASO.
LatAm markets
End-to-end growth at a venture-backed startup: acquisition, SEO, lifecycle and CRO, with profitability as the constraint.
Conversions in one quarter
A social restaurant discovery app for iOS and Android. Product, growth and launch from zero.
Sign-ups in 2 months
Writing
I write about what I run into on the job. It is a way to see how I reason before paying me to do it.
You do not need a polished brief. Send the account, the raw numbers, or a few bullets from your client call. If I am not the right person, I will say so on that call.