Paid Media Account Audit
A full review of your Google Ads, Meta Ads, TikTok Ads, or programmatic accounts: structure, targeting, creatives, tracking, and spend. You get a clear diagnosis and prioritized quick wins.
Message me on WhatsApp Gonzalo Escudero Build. Measure.
Build. Measure.
Scale.
Helping brands and businesses grow through paid media, CRO, and growth strategy.
15+
LatAm markets
$1.1M+
USD/month in media spend
+300%
Conversion in one quarter
4+
Years in growth marketing
Services
Campaign Launch
Setup and launch of new campaigns on whichever platform you need (Search, Social, TikTok, Programmatic), with tracking built correctly from day one.
Message me on WhatsAppEnd-to-End Multi-Platform Paid Media Management
Ongoing management of your paid media investment across every relevant platform, with performance reporting, constant optimization, and a focus on acquisition efficiency (CAC, ROAS, LTV).
Message me on WhatsAppExperience
December 2023 – Present · Buenos Aires, Argentina Current
Regional Supervisor, Brand & Content Digital Paid Media — The Walt Disney Company
- Lead regional digital campaigns for Disney+ across LatAm, partnering with local and global stakeholders to support subscriber growth and engagement.
- Collaborate with Brand, Content, Analytics, Creative, Product Marketing, and agency partners to develop market-specific strategies aligned with regional business objectives.
- Contribute to retention-focused initiatives by designing engagement strategies that increase viewing behavior across the subscriber base.
- Translate audience insights and performance data into actionable recommendations that inform campaign strategy, content prioritization, and investment decisions.
- Lead cross-functional coordination across multiple markets, ensuring consistency of execution while balancing local market dynamics.
- Played a key role in the Disney+ and Star+ platform unification across LatAm, coordinating messaging, rollout strategy, and stakeholder alignment.
Key achievement: Led the regional digital strategy supporting one of Disney+'s largest subscriber communication initiatives in LatAm during the Disney+ and Star+ integration.
April 2023 – November 2023 · United States
Growth Marketing Engineer — Mechanism Ventures
- Led growth and monetization initiatives across multiple venture-backed startups, working directly with founders and leadership teams.
- Developed full-funnel growth strategies spanning acquisition, conversion optimization, retention, lifecycle marketing, and revenue generation.
- Designed and executed experimentation frameworks to validate growth hypotheses and improve customer acquisition efficiency and user engagement.
- Partnered with product teams to optimize customer journeys, conversion funnels, and long-term customer value.
Blog
What I learned leading growth across 15 LatAm markets at once
Managing more than one market at a time completely changes how you have to think about growth strategy. A few concrete lessons.
Acquisition isn't enough: why lifecycle marketing defines your real growth
Most businesses put almost all their effort into acquisition and almost none into what happens after. That's where most of the value gets lost.
Multi-touch attribution: why last-click lies
The attribution model you use completely changes which channel looks like it's working. Last-click almost always undervalues upper-funnel channels.
Let's talk about your project
Tell me what stage your business is at and what you're trying to achieve.