Experience
Professional experience
Regional Supervisor, Brand & Content Digital Paid Media — The Walt Disney Company
- Lead regional digital campaigns for Disney+ across LatAm, partnering with local and global stakeholders to support subscriber growth and engagement.
- Collaborate with Brand, Content, Analytics, Creative, Product Marketing, and agency partners to develop market-specific strategies aligned with regional business objectives.
- Contribute to retention-focused initiatives by designing engagement strategies that increase viewing behavior across the subscriber base.
- Translate audience insights and performance data into actionable recommendations that inform campaign strategy, content prioritization, and investment decisions.
- Lead cross-functional coordination across multiple markets, ensuring consistency of execution while balancing local market dynamics.
- Played a key role in the Disney+ and Star+ platform unification across LatAm, coordinating messaging, rollout strategy, and stakeholder alignment.
Key achievement: Led the regional digital strategy supporting one of Disney+'s largest subscriber communication initiatives in LatAm during the Disney+ and Star+ integration.
Growth Marketing Engineer — Mechanism Ventures
- Led growth and monetization initiatives across multiple venture-backed startups, working directly with founders and leadership teams.
- Developed full-funnel growth strategies spanning acquisition, conversion optimization, retention, lifecycle marketing, and revenue generation.
- Designed and executed experimentation frameworks to validate growth hypotheses and improve customer acquisition efficiency and user engagement.
- Partnered with product teams to optimize customer journeys, conversion funnels, and long-term customer value.
Performance Marketing Specialist — Mechanism Ventures (Bold.org)
- Led growth strategy for Bold.org, focusing on user acquisition, engagement, retention, and profitability.
- Managed cross-functional initiatives involving paid media, SEO, lifecycle marketing, and conversion optimization.
Key achievement: Achieved a 300% increase in conversion volume within one quarter while maintaining acquisition efficiency targets.
Senior Regional Online Marketing Specialist — PedidosYa (Delivery Hero)
- Led regional growth initiatives across 15 LatAm markets, managing more than $1.1M USD in monthly marketing investment.
- Developed strategies focused on customer acquisition, retention, engagement, and LTV optimization.
- Partnered with CRM, Brand, Performance Marketing, Analytics, and local market teams to drive growth and improve business performance.
- Conducted market analysis and performance reviews to identify opportunities for increased efficiency and customer value creation.
Key achievement: Oversaw multi-market growth initiatives across one of LatAm's largest consumer technology platforms, managing performance strategy across SEM, Paid Social, Programmatic, App Growth, SEO, and ASO channels at regional scale.
Paid Media Supervisor — BullMetrix
- Led a team of performance marketing specialists across eCommerce, SaaS, and lead generation clients.
- Managed resource allocation, performance reviews, and strategic planning for multiple client portfolios.
- Mentored team members and drove operational improvements to increase team effectiveness.
Paid Media Analyst — BullMetrix
- Managed digital growth initiatives for clients across multiple industries and markets.
- Conducted performance analysis, experimentation, and conversion optimization projects.
- Developed reporting frameworks and business recommendations based on customer and campaign insights.
Other Projects
Co-Founder — Let's Eat – The Social Food App
Co-founded a restaurant discovery app for iOS and Android matching users with nearby restaurants based on dietary restrictions and food preferences. Built social features including Eatlists, reviews, and photo sharing; achieved 2,000 sign-ups within two months of launch.
Paid Media Consultant — Independiente
Provide strategic paid media consulting to small and mid-sized businesses, developing cross-channel advertising strategies across SEM and paid social aligned with growth and ROI objectives. Optimize campaigns to improve CTR, conversion rates, and ROAS; manage budgets efficiently within client-defined cost targets across the US, Mexico, and Argentina.